Jerry’s Cove or Jerrys Co which was condensed to Jericho. The Jericho Beach area was first known as (iy’a’l’mexw) in the Squamish Nation language. It is situated on the West Side of the city of Vancouver and neighbour to Kitsilano beach, which is named after, (August Jack (Khatsahlano).
Jericho Cafe -3689 W 4th Ave, a spot that was once the famous cafe little Budapest back in— In the 60’s, the restaurant was an oasis for neighbourhood folk, with a piano, and some live music, always serving incredible wholesome European food. The owner/server was big handsome Hungarian man named Joseph. He ran the room alone, serving 8 to 10 tables; he was always busy- so sometimes service was slow, at one speed, giving gracious, professional service, if you were in a hurry, you did not bother going in. In the kitchen a team of two older aproned- Hungarian women, cooking on home style stoves, putting out amazing traditional Hungarian food. Breakfast was outstanding. eggs, sausage, potatoes, rye bread. Big stainless coffee percolators brewing coffee, the never endling flow.
Jericho got involved with the restaurant when it was called Pasquale’s, the same building as little Budapest, a restaurants life had finished so the Landlord took over the restaurant, ran a pizza concept for a few years. West fourth avenue was going through major changes, this part of west fourth became a freeway, all destination traffic, little walk-in traffic, except if weather was nice. The concept was to fill the huge breakfast gap- an all-day breakfast joint- servicing Jericho/Point Grey Kits.
Jericho Cafe became a West 4th avenue staple back in 1995 and not just for the food, which was amazing! It was a place where the community gathered. There were music nights and cabaret nights, where connections were made between artists of different disciplines. This was Steve’s vision. He was always concocting something in his mental kitchen – the next event that combined great food, drink and art. Jericho Cafe will always hold a special place in my heart as a culinary and cultural oasis.
There was a grouping of incredible breakfast places in the heart of kits, like Cafe Zen and Sophie’s cosmic cafe, but very few West of Macdonald. Serving breakfast all day became the cornerstone of that spot, it was the income centre for that location for a long time until – La Quercia opened in 2008 with traditional Italian food and won best new restaurant, right off the start.
Jericho Cafe – Our Role
Jericho has been researching, growing, cooking, and selling products in the food business for forty years. Developing relationships with many chefs, restaurateurs, growers, wholesalers, and brokers. Through discussions with these people, we realized that the need for quality specialized products in the Food Business was not adequately met by the larger distribution companies.
The COVID-19 pandemic uncovered an immanent weakness in the current industrial, global food system. Which revealed consumers and industry systems were unaware of the many vulnerabilities of how unsustainable the food systems were in wholesale; retail (supermarkets), and the restaurant business. The Market was not ready for the possibility of something going wrong. A huge crack in the veneer showed a weakness in the system which almost collapsed, instead came to a halt.
The “Ghost in the Machine” showed the most relevant characteristics of today’s industrial food system which are specialization, standardization, and consolidation which achieves the economic efficiencies or increased profit or economies of large-scale food production and distribution. While such systems can be very economically efficient, it showed the risk and unsustainability and possible udder collapse of such system.
Jericho brings the farmer together with the wholesaler, retail, and restaurant industries by educating the consumer about the value of a local agricultural sector. Specializing in sustainable and organic products of high quality at fair prices, we collect and disseminate information concerning all aspects of the food industry and attempt to reintegrate these specialized products into the mainstream market.
Jericho Cafe – Our Experience
Ganges harbour house – salt spring
Learned more about sustainable agriculture and the vitality of a market garden and how much food can be produced on a small patch of land.